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Frequently Asked Questions

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Frequently Asked Questions

Click fraud occurs when invalid clicks (often from bots or competitors) are generated on your ads, draining your budget and skewing campaign performance.

Invalid Traffic (IVT) is a broad term that includes any traffic that does not have a genuine conversion intent. This can include accidental clicks, non-malicious bots (like search engine crawlers), or clicks from employees testing links. Click fraud, on the other hand, is a subset of IVT that involves malicious intent, such as competitors or fraudsters clicking on ads to waste an advertiser's budget or generate fake revenue.

Click fraud can be committed by multiple actors, including: Competitors trying to exhaust your ad budget, Ad publishers inflating ad engagement to earn more revenue, Fraudulent affiliates generating fake clicks to increase commissions, and Bot networks programmed to mimic human clicks and evade detection.

Click fraud negatively affects businesses in three major ways: 1) Wasted ad spend – Businesses lose money on fake clicks that never convert, 2) Skewed analytics – Fake clicks distort performance metrics, leading to bad marketing decisions, 3) Lost revenue opportunities – Real customers may never see your ads if fraudulent traffic is consuming your budget.

Our software uses advanced algorithms to analyze traffic patterns, click behavior, and IP addresses to identify suspicious and fraudulent activities in real time.

Yes, Google Ads allow advertisers to submit claims for invalid clicks, and our detailed reports are designed to help you successfully file for refunds.

Yes, AdVantage is designed to detect and prevent multiple types of click fraud, including: Bot networks that generate automated clicks, Ad stacking where multiple ads are layered to falsely register impressions, Pixel stuffing where invisible pixels are used to create fake ad views, and Competitor click fraud which exhausts your ad budget unfairly.

Yes, AdVantage uses real-time monitoring to analyze traffic behavior, flag suspicious activity, and block fraudulent clicks before they impact your budget. Our AI-driven system continuously learns from new fraud patterns, ensuring ongoing protection.

Our software connects seamlessly with your Google Ads account via the Google Ads API, enabling real-time monitoring and reporting without manual intervention.

Setting up AdVantage is simple: 1) Sign up and connect your ad accounts, 2) Enable tracking scripts on your website, 3) Customize fraud detection settings based on your industry and goals, 4) Start receiving real-time reports on fraudulent activity, 5) Apply automated fraud blocking or set up manual reviews for high-risk traffic.

Yes, AdVantage provides detailed integration guides for platforms like Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and more. Our step-by-step documentation ensures a smooth setup, and our support team is available to assist with any challenges.

No, the integration works in the background, monitoring clicks without impacting your ad performance or daily operations.

Absolutely! AdVantage generates comprehensive reports showing: Click fraud detection rates for each campaign, Suspicious IP addresses and devices flagged for fraudulent activity, Geographic patterns of fraud attempts, Potential savings from blocking invalid traffic. Reports can be exported in various formats (CSV, PDF) for analysis and review.

Yes. While ad networks like Google provide refunds for proven fraudulent clicks, advertisers must submit detailed evidence. AdVantage's fraud reports include timestamped click logs, behavioral analysis, and IP tracking, which can be used to file refund claims with Google and other platforms.

The report includes information such as suspicious IP addresses, click timestamps, devices used, geographic locations, and any patterns of abnormal behavior.

AdVantage is currently operating a 100% free beta, and we'd like you to join! We've rigorously tested the software on our own Google Ads account, paid ad campaigns, and website and are now expanding testing to gather real-world feedback and testimonials from other Google Ads advertisers that are sick of dealing with click fraud! Our goal is to see if your results align with ours—a 24.6% reduction in invalid click traffic! During the beta phase, AdVantage is 100% Free, and as a token of appreciation, all beta participants will receive three months of the paid version absolutely free! At the present time, we are still accepting new beta participants. If you'd like to learn more or join our beta trials, please click here.

Yes! Our support team is available to answer your questions via live chat or you can send us a message via our contact page.